亚色视频

Senior Lecturer in Digital Marketing

I had the pleasure of working at a senior level agency side (in roles at Saatchi & Saatchi, Publicis and Ogilvy) before starting my own company, Green Banana Marketing (helping charities like the British Council and the Fairtrade Foundation with their marketing).

I鈥檝e also worked client side in marketing (including roles at the World Wild Fund for Nature and the Southbank Centre) and hold a position as a Board Director of the Marine Conservation Society. I am passionate about sustainability and what this means for businesses of tomorrow.

I am the Champion of The Marketing Club, a student-led society, and one of only three in all the universities in the East of England region, established in partnership with

I enjoy inspiring University Of Bedfordshire students about marketing, digital and the opportunities for their own careers.

I'm a classic car nut. I support Liverpool Football Club and I'm interested in nature and playing squash.

Other References

• The Marketing Club

Qualifications

• MA in Arts Management 鈥� City University

Membership of Professional Bodies

Teaching Expertise

I have been an Associate Lecturer at Bucks New 亚色视频 and taught for the last 4 years. Throughout my career I have worked with clients and teams to develop their thinking and new ideas and approaches. My areas of specialism are:

• Marketing strategy and marketing communications
• Advertising
• Brand development and reputation management
• Managing innovation and change
• Digital
• Customer services
• Partnerships
• Change management
• Sustainability and purpose based approaches, delivering 鈥楨SG鈥� (鈥楨nvironmental, social and governance鈥� - 听the three central factors in measuring the sustainability and ethical impact of an investment in a company or business)

Research Interests

• Role of digital in driving the purpose based agenda
• Marketing as a driver of ESG (Environmental, social and governance)

External Roles

• Trustee for the Marine Conservation Society (the main UK charity protecting our seas and seashores)
• Chair of the Income, Impact and Profile Committee at the Marine Conservation Society

Previous Roles

• 2016 to 2019 Associate Lecturer, Bucks New University
• Nov 2008 to date Director, Green Banana Marketing , an ethical / purpose based marketing consultancy
• 2007 to 2008 Marketing Director, Greenvoice.com, an environmental campaigning site
• 2006 to 2007 Deputy Marketing Director, Southbank Centre
• 2003 to 2006 Head of Marketing and Comms, World Wide Fund for Nature
• 1999 to 2003 Head of Marketing and Press, Laban
• 1992 to 1998 Account Manager, Saatchi & Saatchi Advertising, Account Director, Ogilvy & Mather Advertising, Account Director, Publicis Advertising

Publications

• The AI Revolution: Are marketers ready or risking irrelevance? [PDF] Produced by Giles Robertson and Justin Deaville (MD of Receptional) - Artificial Intelligence report launched 5th December 2023
  Insights from 100 marketing leaders on how digital agencies are using artificial intelligence (AI)
  with future recommendations.
• "", contribution to an article in The Telegraph, 14 July 2020
• 鈥�From Fortnite to Food; New Models of Content Marketing鈥�, a review by Selim van Winssen of the presentation by Giles Robertson at the Centre for International Business and Marketing online research event, 4 June 2020
• 鈥�", blog post for The Marketing Society, 20 November 2019
• "", blog post for The Marketing Society, December 2018
• "", blog post for The Marketing Society, October 2017
• "", blog post for The Marketing Society, June 2016
• "", blog post for The Marketing Society, March 2014
• "", blog post for The Marketing Society, October 2012
• For more of Giles Robertson's writing for The Marketing Society please
• Also written for Third Sector, Market Leader, Bucks Free Press, and interviewed on LBC about running a small business in the digital age

Conferences

• The AI Revolution: Are marketers ready or risking irrelevance? - Learning and Teaching Excellence Conference 13th Sept 23
• What Environmental activism is effective? In support of Stop HS2, campaigning is explored culminating in the game changer, 鈥淚lona the lone oak鈥�. - BMRI Annual Research Conference 18th Jan 23
• by the Centre for International Business and Marketing (CIBAM); 鈥淔rom Fortnite to Food; New Models of Content Marketing鈥�, 4 June 2020
• Masterclass at RSA 鈥� 鈥�5 ways to inspire your audiences on Facebook鈥�
• Led masterclass and key note speech on 鈥楾ips on getting a top website鈥� at Bucks Community Impact听 Digital Journey Conference
• Delivered key note speech at Bucks Community Impact Award for best Charity story through Photography
• Key note speaker at Community Impacts conference 鈥楥reating innovative and long lasting
  辫补谤迟苍别谤蝉丑颈辫蝉鈥�
• Key speaker at Microsoft and Wellington鈥檚 Day of Service to charities and led masterclass 鈥業nnovation and Marketing鈥�

Contact Details

T: +44 (0)1582 489648
E: giles.robertson@beds.ac.uk