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Summary:
Course Code: N500
Course Code: N19F
Course Code: N502
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Why choose the School of Aviation, Marketing and Tourism
Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering discounts on exam and membership fees.
Opportunity to take CIM’s Introductory Certificate in Marketing qualification with further exemptions for the CIM Professional Certificate and Diploma.
91% of our marketing students were satisfied with the academic support they received while studying with us (NSS, 2024).
About the course
This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.
Course accreditation
Our courses are accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering you exemptions from units, and discounts on exam and membership fees.
Facilities and specialist equipment
- Access to Semrush campaign management software for digital marketing
- Access to databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).
Industry links
Our student-led Marketing Club is run in association with CIM, and organises field trips and workshop events. Our industry panel includes representatives from a broad base of organisations.
Your student experience
Our student-led Marketing Club, affiliated with CIM, runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.
Maximise your learning with visits from industry specialists and professionals including senior staff from Bute Street Festival, IBM Global Markets, Luton Town Football Club, Andrews UK, RetroGames, West Wing Studios and Wonderbly.
Gain professional insights with field trips to digital marketing agencies and museums including the award-winning Receptional and Museum of Brands.
Attend industry events and practice pitching campaign ideas to companies such as Boots, among others.
Want to know more about the units on the course? Watch these tasters and Hear about the course from Giles Robertson, course leader of BSc Marketing:
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
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with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
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What will you study?
Studying our Marketing BSc (Hons) course will equip you with in-depth knowledge and skills around communications, business and marketing that will turn you into a curious and questioning marketer. In core areas of study, you will be introduced to the Principles of Marketing that will uncover specialised knowledge around the marketing mix, the dynamics of innovation, marketplace analysis and data-driven marketing, all of which you will use to create simple marketing plans while addressing the important questions - such as how we make buying decisions or how product and branding decisions are made. By combining traditional and emerging techniques, you will receive an Introduction to Digital Marketing and Analytics where you will discover digital marketing and brand building techniques used to implement effective digital campaigns while learning to interpret customer-related data from digital and AI analytics tools. More interestingly, you will discover the ins and outs of working with a range of brands and how to uniquely market what might be some of your favourite products in our Brand Management unit. This will equip you with the industry skills to analyse brand management strategies, feedback and performance to really understand the beating heart of today’s brands.
It is also important that you understand the people you are marketing to - and this is where our Consumer Behaviour unit will allow you to discover how people think, act and interact with a range of brands and use this knowledge to identify how brands communicate with unique audiences and develop successful marketing plans to reach them. With an innovative approach, you will also explore traditional and newer forms of Marketing Communications in the Digital Age to discover how brands use viral or influencer marketing on social media, AI, beacon and even virtual reality marketing. Building on this, you will develop the numerical skills that are crucial for the modern marketer in our Digital Communications Strategy unit while also learning to apply techniques in the design and management of contemporary marketing communication strategies in our Digital Marketing Communications unit. To fuel the modern marketer in you, our Marketing in a Global Context unit will enable you to analyse, create and implement global marketing strategies to improve company performance and competitiveness. You will also develop the strategic skills to take a business or organisation closer towards growth and success, which will help you stand out as a modern marketer with our units in Strategic Leadership and Strategic Business Planning.
You will also diversify your skills by developing the mathematical and numerical techniques used for decision-making and problem-solving processes that are increasingly in demand in the business sector within our Applied Numeracy for Business unit. Placing your practice in the context of marketing responsibility is where our Marketing Ethics and Corporate Social Responsibility (CSR) unit will introduce you to theories on ethics, CSR and purpose that will allow you to practice as a responsible and fair marketer. Innovation is yet another key to your practice and this is where our Digital Innovation and Entrepreneurship unit will familiarise you with the industry skills to use digital technologies to design and enhance innovative business models. Among our optional units, you may also gain advanced insight into Interactive Marketing Management to develop your IT skills around analytics, database management and programmable marketing techniques. Moreover, if you have an interest in working in Small to Medium Enterprises (SME’s), where many of our alumni have been successful, our Marketing for SMEs unit will allow you to develop your creativity, customer relationship and content creation skills targeted towards the development of SMEs in a well-connected business environment at the University. Finally, our Business Project unit will allow you to identify and analyse emerging and contemporary issues in marketing ranging from client, brand and organisational challenges.
How will you be assessed?
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work communication information literacy research and evaluation creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles.
The key subject themes increase in intensity as you progress to the next level and then to the final year allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement and progresses to more individual and guided assessments to challenge you academically and professionally.
The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
Careers
The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.
The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications specialist marketing or in-house functions e.g. advertising client-side brand management business to business marketing industrial marketing and for Not for Profit organisations.
Alternatively you may want to further your studies in specialist areas of marketing communications e.g. corporate communications media planning or take a Masters programme including MA Marketing MSc Marketing Communications and some MBA programmes.
Marketing provides you with a hands-on approach to gaining skills in a fast-paced marketing environment. You will learn from our academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects.
Lecturer
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
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International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
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International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
Ìý
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
Ìý
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
Ìý
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
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