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Why choose the Graduate School of Business
Our business and management courses rank 4th overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, student engagement, sense of community and organisation.
Flexible courses designed to accommodate your work and life commitments with block delivery and different entry points through the year.
Assessments linked to live projects where you engage with industry professionals and find real business solutions; also opens up opportunities for networking and work placements.
About the course
This full-time MBA in Marketing is a prestigious management qualification tailored to support rapid career advancement. The course is structured to develop your marketing leadership and strategic management skills, and provide an in-depth understanding of today’s fast-evolving digital business landscape. Completion of this MBA signals your readiness to make a meaningful impact within the organisations you join.
The course runs over three semesters with six entry points through the year, providing you with flexibility to start when it best suits you.
For further course information, contact Osman Khan at osman.khan@beds.ac.uk
Facilities and specialist equipment
- Access our state-of-the-art data lab, equipped with top-tier business analytics software and platforms, including Vensim simulation software, allowing hands-on learning and exploration
- Benefit from a range of learning resources, such as the Harvard Business Review and Oracle OPERA, to support you on your learning journey
Your student experience
The course's flexible structure means you join a cohort of peers who have entered at different times, bringing with them diverse perspectives and professional backgrounds.
Learn from highly experienced academics and industry experts with extensive management experience who bring real-life insights into the classroom.
Develop your ability to creatively apply the latest theories in organisational development and change to complex, real-world issues within a competitive global context.
Work on live consultancy projects with leading employers across private, public and not-for-profit sectors, giving you hands-on experience in addressing business challenges.
Explore the latest research in strategic management and leadership to build your business competence, confidence and capacity to drive change.
Cover key MBA subject areas as well as marketing units that focus on areas like digital analytics, online customer experience and strategic marketing management.
Build skills valued by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry, including teamwork, negotiation, leadership and innovative problem solving.
What will you study?
Responsible Leadership & Sustainable Management
This unit focuses on leadership that is ethical, sustainable, and responsible, essential in today’s rapidly changing global business environment. You will explore principles of effective leadership in managing organisational resources and driving change, with a strong emphasis on high-performance work systems and the global management of innovation. This unit equips you with a toolkit for inspirational leadership and sustainable management practices.
Strategic Analysis and Practice
In this unit, you’ll develop the ability to think strategically and to analyse the global competitive environment in which organisations operate. You’ll study the challenges of guiding organisations’ long-term development in a complex and volatile market, examining the impacts of political, economic, social, and technological trends. This unit will refine your ability to formulate and implement strategies that align organisational resources and capabilities with external opportunities and risks.
Applied Project
The Applied Project is a capstone experience that allows you to integrate knowledge and skills gained throughout the MBA programme. You will undertake a comprehensive project that reflects real-world business situations, enabling you to apply theory in practice. This unit is an excellent opportunity to demonstrate your strategic thinking, analytical abilities, and project management skills, preparing you for the transition into your post-MBA career.
Digital Analytics and Online Customer Experience
This unit provides an in-depth understanding of digital marketing, analytics, and customer experience management in the digital age. You’ll explore digital consumer behaviour, big data, and AI-driven marketing tools, learning how to craft targeted marketing strategies and measure campaign effectiveness. This unit equips you with essential skills to manage online customer experiences and optimise digital marketing efforts in real-time.
Strategic Marketing Management
Focusing on strategic marketing, this unit will help you understand how to create and implement marketing plans that align with organisational goals. You will examine core marketing principles such as market research, segmentation, targeting, and positioning. By the end of this unit, you’ll be able to apply strategic marketing techniques to support an organisation’s growth and competitive advantage.
Management Practice
Designed to support your transition into the professional work environment, this unit combines theoretical insights with practical skills. Through experiential learning and hands-on activities, you’ll develop personal, interpersonal, and professional skills essential for effective management. The unit aims to produce confident, practice-oriented managers who are ready to bring about positive change and adapt quickly to new work environments.
How will you be assessed?
The underpinning philosophy of all assessments is to develop both your knowledge and skills to enter employment as a confident manager with a strong base from which to meet your own aspirations. This requires consideration of your own personal capabilities as well as looking outward at the business world. The aim is for you to become an independent and self-directed lifelong learner. Apart from the formal assessments there will be an emphasis on self peer and group assessment. Tutors will provide feedback on formative assessments to support your development of good academic practice. All assessments are rooted in authentic and practical workplace scenarios to enable the integration of theory and practice in dynamic `real world work contexts. Exams are kept to a minimum.
To facilitate learning for all students a range of assessment methods are used throughout the course including:
- Business Reports to demonstrate contextual insight and professional practice;
- Project Plans to demonstrate project planning skills;
- Seminar Papers to develop critical analysis skills;
- In-class tests of your knowledge of core concepts in context;
- Project Report integrates learning throughout the course independently applied in practice;
- Business simulation where you demonstrate the impact of your strategic decision making.
The focus is on the impact of management education to management practice and later assessments require greater complexity and integration through independent study to support your successful transition into work. This is exemplified by two units at the dissertation stage: Management Practice and the Theory into Practice Project. These help you to consider your personal and professional development and the complexity of applying management education in practice once in employment.
Careers
On completing your MBA you will be well placed to fill a wide range of positions. Your team-working skills analytical abilities and understanding of management will be attractive to employers. You would be expected to enter into mid-level management careers in SMEs and larger organisations or start your own business.
If you wish at a later point in your career you may pursue a Doctorate of Business Administration (DBA).
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The standard fee for the MBA for students starting in the academic year 2025/26 is £15,400. This is the cost of the whole course.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International
The 2025/26 academic year standard international fee for an MBA course up to 15 months is £18,000.
For more information on our MBA fees, please see international fees
If you have any questions around international fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The standard fee for the MBA for students starting in the academic year 2025/26 is £15,400. This is the cost of the whole course.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International
The 2025/26 academic year standard international fee for an MBA course up to 15 months is £18,000.
For more information on our MBA fees, please see international fees
If you have any questions around international fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The standard fee for the MBA for students starting in the academic year 2025/26 is £15,400. This is the cost of the whole course.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International
The 2025/26 academic year standard international fee for an MBA course up to 15 months is £18,000.
For more information on our MBA fees, please see international fees
If you have any questions around international fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The standard fee for the MBA for students starting in the academic year 2025/26 is £15,400. This is the cost of the whole course.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International
The 2025/26 academic year standard international fee for an MBA course up to 15 months is £18,000.
For more information on our MBA fees, please see international fees
If you have any questions around international fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The standard fee for the MBA for students starting in the academic year 2025/26 is £15,400. This is the cost of the whole course.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International
The 2025/26 academic year standard international fee for an MBA course up to 15 months is £18,000.
For more information on our MBA fees, please see international fees
If you have any questions around international fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The standard fee for the MBA for students starting in the academic year 2025/26 is £15,400. This is the cost of the whole course.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International
The 2025/26 academic year standard international fee for an MBA course up to 15 months is £18,000.
For more information on our MBA fees, please see international fees
If you have any questions around international fees and funding, please email international@beds.ac.uk
